Ad series created by Gorilla for the Lar Sírio Pro-Childhood.
The Lar Sírio Pro-Childhood is an entity, founded in 1923, that serves more than 3,000 children, adolescents and their families every day. In the Lar Sírio, children and young people can conquer their dreams and choose good paths and prepare for a decent future. The campaign seeks to raise awareness of people to participate with a small gesture that can make a difference for the future of thousands of children. Welcome to Lar! Together we will transform!