LACOSTE

Gorilla created several actions for Locoste when the brand was manufactured in Brazil by the Paramount Textiles Group.
Grife created by the athlete René Lacoste, an elegant tennis player who believed in fair play and a passionate inventor behind a fashionable revolution. In 1929, he became the number one player in the world, adding up victories in Grand Slam tournaments. His success is the result of his persistence and dedication, qualities that have helped to create his legend. But it was during a trip to Boston to participate in the Davis Cup, which René notices in a suitcase made of crocodile leather. “If you win, I’ll buy it for you,” joked coach Alan Muhr before a match. This episode, witnessed by a Boston Evening Transcript journalist, gave rise to his nickname, “The Crocodile,” and quickly became the brand’s emblem.

Client
LACOSTE
Customer Service
LUIZ CESAR ALÉCIO

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